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Razorpay & PhonePe Payment Gateway Integration in Laravel: Handling Webhooks & Failed Orders E-Commerce & Digital Payments
Oct 13, 2026 • 9 min read

Razorpay & PhonePe Payment Gateway Integration in Laravel: Handling Webh...

Engineering idempotent payment verification: HMAC-SHA256 signature verification, asynchronous webhook queues, and handling payment drop-offs reliably.

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Vikash Sharma - Lead Systems Architect
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Cash-on-Delivery (COD) RTO Fraud Reduction: Verification OTPs and Automated WhatsApp Confirmations E-Commerce & Digital Payments
Oct 10, 2026 • 7 min read

Cash-on-Delivery (COD) RTO Fraud Reduction: Verification OTPs and Automa...

How Indian D2C brands slash Return-to-Origin (RTO) courier losses from 35% down to under 9% using pre-dispatch WhatsApp confirmation buttons.

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Aniket Roy - Growth Marketing Director
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Meta Pixel & Conversions API (CAPI) Integration: Eliminating Data Loss from iOS 14+ Ad Blockers E-Commerce & Digital Payments
Oct 07, 2026 • 8 min read

Meta Pixel & Conversions API (CAPI) Integration: Eliminating Data Loss f...

Why client-side browser tracking misses up to 35% of ad conversions. Implementing server-side Conversions API in Laravel with event deduplication.

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Vikash Sharma - Lead Systems Architect
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Building High-Throughput Flash Sale Engines: Database Locking, Queue Workers & Race Condition Defense E-Commerce & Digital Payments
Oct 03, 2026 • 9 min read

Building High-Throughput Flash Sale Engines: Database Locking, Queue Wor...

Handling 50,000 users competing for 500 inventory items: Redis atomic decrements, deferred checkout queueing, and preventing overselling.

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Vikash Sharma - Lead Systems Architect
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Dynamic Upselling & Cross-Selling: Increasing E-Commerce Average Order Value (AOV) by 32% E-Commerce & Digital Payments
Sep 29, 2026 • 7 min read

Dynamic Upselling & Cross-Selling: Increasing E-Commerce Average Order V...

UX design patterns for post-purchase one-click upsells, cart drawer bundle recommendations, and free delivery thresholds.

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Aniket Roy - Growth Marketing Director
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Building Secure Multi-Vendor E-Commerce Marketplaces: Split Payouts & Commission Escrow E-Commerce & Digital Payments
Sep 25, 2026 • 8 min read

Building Secure Multi-Vendor E-Commerce Marketplaces: Split Payouts & Co...

Architecting marketplace platforms: Razorpay Route split payments, vendor onboarding KYC, commission deductions, and automated payout disbursement.

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Vikash Sharma - Lead Systems Architect
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